Australian’s Women’s Weekly Cookbooks prove to be a surprise success

Last year we expanded the range of Australian’s Women’s Weekly Cookbooks that we stock on our website. Initially we had trialled selling a limited selection of their cookery titles. This was a change in direction for us, before this we had stuck to selling traditional cookware and kitchenware. We are glad that we took advantage of this opportunity, feedback from our customers has shown that this has been a popular decision.

To begin with we only stocked a limited selection of titles from Australian’s Women’s Weekly or AWW as they are sometimes referred to. The popularity of these titles led us to quickly expand the number of titles that we stocked from their extensive range. Perhaps we should not have been so surprised by the success these cookery books have enjoyed. Australian Women’s Weekly or AWW have always been among the best selling cookery books. They have been publishing recipe books now for over 30 years now. In that time they have sold over 70 million books in over 100 countries, their books have also been translated into over a dozen languages.

Every recipe that is contained in their books was originally created in their Test Kitchen. Before it is added to one of their books it has to be tested three times in the Test Kitchen. This is done so that they can ensure that the ingredients and instructions will always produce the best results. After being tested on three separate occasions a recipe receives the Australian Women’s Weekly unique triple tested logo. Every recipe that then makes into one of their recipe books also has a photograph especially commissioned to help illustrate the recipe.

The books are aimed at both people who have very little experience of cooking as well as the more confident home chef. The books have been designed so that on one level they will inspire the reluctant chef into giving the recipes a try while at the same time being of interest to more experienced chefs who can also find recipes that they want to attempt.

We currently stock a wide selection of AWW books, these includes titles such as the Beginners Cooking Class, Foods of the Mediterranean Cookbook, speciality books including Vegetarian Meals in Minutes and the Gluten Free Cooking Mini Book as well as a book dedicated to Cocktails.

Due to the success we had with the Australian Women’s Weekly recipe books we decided to expand the range of cookbook that we stock. More recently we added a wide selection of books from the Quadrille Publishing range. These include books by chefs including Anjum Anand, Gordon Ramsay, Mary Berry and James Martin. In the future when we believe that there are other suitable cookery books that our customers will be interested in we add endeavour to add to these site as well.

Le Creuset and Global Knives Special Offers

We have added new special offers on Le Creuset Kone Kettles and a Global Knives Knife Set to our cookware and kitchenware winter sale. Now when you buy a Black Le Creuset Kone Kettle you will also receive a free a Le Creuset Breakfast Collection Mug. If you buy the Global G-666/KB: 7 Piece Kitchen Knife Gift Case Set you will receive a free MinoSharp Knife Sharpener.

As part of our winter sale we have already discounted Le Creuset Kone Kettles by a staggering 20%. We are now selling all colours of the Kone Kettle for £39.20, this is instead of the normal recommended retail price of £49.00. Now, if you buy the Kone Kettle in black we will also give you a free Le Creuset Breakfast Collection Mug.

The second of the new Special Deals that we are now offering is to give everyone who buys a Global G-666/KB: 7 Piece Gift Case Set a free MinoSharp Knife Sharpener. We have also reduced the price of this Knife Set, it is currently available to buy on our website for £450, that is £112 below its normal recommended retail price.

The Knife set consists of seven individual Global knives, containing the following knives:

• G-2, 20cm cook's knife
• G-4, 18cm oriental cook's knife
• G-21, 16cm boning knife
• GS-5, 14cm vegetable chopper
• GS-9, 8cm tomato knife
• GS-11, 15cm flexible utility knife
• GSF-15, 8cm forged peeling knife

It also comes with a quality presentation case which features the branding specially designed to celebrate the 25th anniversary of Global Knives. The MinoSharp Knife Sharpener was designed specifically for using with Global Knives.

If you visit the Winter Sale page of our website you will find details about the other deals that are currently on offer. These include special offers on an I.O. Shen Knife Set, a Denby Dining Set and a Alessi Kettle. There is also a wide range of other items that have been reduced as part of our cookware and kitchenware winter sale. You might also be interested in our Pan Sets Special Offers or Knife Sets Special Offers pages, both of which contain some fantastic bargains.

There is still time to enter our New Year Prize Draw, you have until midday on the 1st of February to get your entry in. Remember that this month one lucky person will win a Gaggia Classic Espresso Machine, a 5 Hard Anodized Piece Pan set by Circulon 2 and a Judge Sabatier 5 Piece Wooden Knife Block Set. These three items combined are worth £568.95. If you fancy trying your luck you should visit the competition page on our website.

Additional Special Offers added to our Winter Sale

We have added even more Special Offers, bargains and free gifts to our online cookware and kitchenware winter sale. Now if you buy a Denby China Squares 16 Piece Set we will give you a free Denby China medium Serving Dish, or if you buy an Alessi MG32 Cordless Kettle in Black we will give you a free Judge Induction 26cm frying Pan.

Denby Pottery has always been one of our best selling brands, among the different ranges that Denby produce the Denby China range is undoubtedly one of the most popular. The range of products within this range are characterised by the combination of clean, simplistic, contemporary design with an exacting attention to detail. It is china that has been designed specifically for modern life. We decided to take one of the most popular products within this range, the China Squares 16 Piece dining set, which we have already discounted by an incredible £121 and make purchasing this item even more attractive by giving away a free Denby China medium Serving Dish. The normal recommended retail price for this particular Serving Dish is £23.

Another brand that is always one of our most popular is Alessi. It is famous for the iconic designs of its products. We decided to take one of our best selling Alessi products and make purchasing it in our Winter Sale an even more attractive proposition. Now when you buy an Alessi MG32 Cordless Kettle in Black you will also receive free a Judge Induction 26cm Frying Pan which has the normal recommended retail price of £24.

These are the just latest special offers to be added to our Winter Cookware and Kitchenware Sale. We are still offering special offers on a wide variety of products including the I. O. Shen Mastergrade 5 Piece Magnetic Knife Block Set, the Gaggia Classic Coffee Machine and the Robert Welch Signature 4 Piece Knife and Sharpener Set. As well as our Special Offers we have offering some massive discounts on a wide variety of products.

Don’t forget that there is still time to enter our January Free Prize Draw. This month, in a special competition to mark the start of a new year and a new decade we are giving somebody the chance to win a Gaggia Classic Coffee Machine, a Circulon Pan Set and a Judge Knife Set. For more details of this exciting competition you should visit the Competition Page of the Pots and Pans website.

Winter Clearance Deals

The Pots and Pans Winter Sale has started. We have put together a collection of great deals and bargains on a wide range of cookware and kitchenware, all available on our online store. When deciding what we products we would in our sale, we kept thinking we wanted to do something a little bit different this time. We've decided that not only will we discount products, but we will also put together a series of special offers designed to excite our customers. What better way of doing this than giving away free gifts or discount offers on some of our best selling items?

Now, if you buy an I.O. Shen Mastergrade 5 Piece Magnetic Knife Block Set we will also give you a FREE Swift Supreme 3 Piece Pan Set, RRP £118! If you buy a Meyer Circulon 2 Hard Anodized 5 Piece Pan Set you get the opportunity to buy a Le Creuset Kone Kettle at HALF PRICE. If you decide to buy a Gaggia Classic Coffee Machine you will get a Judge Sabatier 5 Piece Wooden Knife Block Set FREE. The Judge Knife Set has a recommended retail price of £64. If you buy a Robert Welch Signature 4 Piece Knife and Sharpener Set you will also get a FREE Le Creuset 21cm Round Dish. This Le Creuset dish has an RRP of £22.

As well as these exciting deals we are also reducing the price on numerous other products. We have collected together a wide selection of these items on the Sales page of our website. You will also find other great deals on the Pan Sets Special Offers page as well as on the Knife Sets Special Offers page of the Pots and Pans website.

We believe that there should be a bargain or a special deal to suit everybody in cookware and kitchenware winter sale.

Knife Set Special Offers

We have decided to run special offers on two of our most popular knife sets, the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set and the Robert Welch Signature 4 Piece Knife and Sharpener Set. I.O Shen Knives and Robert Welch Knives are two of our most popular brands of knives, enjoying popularity with both professional chefs and home enthusiasts. The special offers on both of these knife sets offer a fantastic opportunity to acquire professional standard kitchen knives at a discount price.

Not only are we selling the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set for £199.95, a massive £154 below the recommended retail price, but we are also including a free copy of Jamie Oliver’s Christmas DVD for a limited time. You might have noticed in his recent television series, Jamie’s American Road Trip, that Jamie Oliver uses I.O Shen knives himself.

The I.O Shen magnetic knife block can be used to hold up to 9 knives. It comes with a 105mm Paring Knife, 160mm Sahm Khom Slicer, 210mm Chef's Knife and a 270mm Bread Knife.

The second knife set that we are decided to offer a great deal on is the Robert Welch Signature 4 Piece Knife and Sharpener Set. You can now buy this on our online cookware and kitchenware shop for only £85, which is a saving of £28 on the sets normal price. This set includes an 18cm Cooks Knife, 12cm Cooks Knife, 10cm Vegetable Knife and a hand-held Knife Sharpener.

The Robert Welch company have been manufacturing knives commercially now for over 50 years, it is still a family run business. When designing knives they work closely with professional chefs to ensure that their knives are both comfortable to use as well providing optimum cutting action. The Robert Welch Signature Knife Range won the 2009 Red Dot Award for product design.

New Krups, Circulon, Raymond Blanc by Anolon, Prestige, and Joseph Joseph products now on the website

At Pots and Pans we are continually updating and expanding the products that we sell through our online cookware and kitchenware shop, the latest additions include new products from Raymond Blanc by Anolon, Circulon, Prestige, Krups and Joseph Joseph.

The first of the new additions are two new 5 piece pan sets from Raymond Blanc by Anolon. Both of these pan sets include a milkpan, 16cm, 18cm and 20cm saucepans and a 24cm frying pan or skillet. The first of these pan sets is from the Stainless Steel range. We are currently selling this pan set for £149.99, which is a £95 saving on the recommended retail price. The second pan set is from the Raymond Blanc by Anolon Professional range. This is presently retailing for £125, this is £90 below the usual recommended retail price.

There is also a new 4 piece pan set from Circulon. The Circulon Steel Elite 4 Piece Pan Set includes 16cm, 18cm and 20cm saucepans along with a 20cm skillet or frying pan. This pan set is currently available for £149.99, this is £95 below its recommended retail price.

Other new additions to the website include several new serving dishes by Prestige. These dishes have all been made with double walled insulated stainless steel, this has been used as it enables the dishes to maintain a consistent temperature. The serving dishes are available in different shapes, there is a round serving dish as well as different sized versions of the oval shaped serving dish.

Also new on the website are seven new models of Krups coffee machines. Included among the new machines are three colour variations of the popular Dolce Gusto model, as well as the standard black model there are now Ivory and Red models which are now available on the website. We have also started to stock the Dolce Gusto Circulo model. This machine as the name suggests features an unique circular design that makes it look unlike any other coffee machine currently available. The Dolce Gusto Circulo is more than just a striking looking coffee machine though, it also makes a fantastic cup of coffee.

There has also been a major increase in the range of Joseph Joseph products that we stock. We are now stocking numerous designs of their worktop savers, including the designs based round the inside of fruit. This includes the kiwi, orange, tomato and onion designs. Other new Joseph Joseph products that have been added to the website include a stylish new salad bowl, and an ergonomically designed colander. If you are a fan of Joseph Joseph you will instantly recognise their unique design style in both of these new products. They share a chic modern aesthetic which helps give them the look and feel that is unique to Joseph Joseph products.

Even in the run up to Christmas, the busiest time of the year for an online retailer, we are continuing to expand the ranges that we stock. We are continually on the lookout for new ranges that we believe will add value to our online cookware and kitchenware store. If you believe that there is a range we should be stocking that we currently don’t have let us know and we will see what we can do about adding it.

Zeal Kitchenware now in stock

We have now started stocking Zeal Kitchenware on our online cookware and kitchenware shop. Zeal Kitchenware specialise in producing colourful kitchen tools and bakeware made from silicone. Constructing products with silicone has several advantages. This remarkable material is resistant to high temperatures - safe to use at temperatures up to 315°C / 600°F. Unlike some other materials that are often used in the production of kitchen tools and bakeware, it does not absorb flavours. It is suitable for use in microwaves, the oven and the freezer. Perhaps best of all, it is easy to clean!

Zeal produce a wide range of kitchen utensils and bakeware ranging from tongs and spatulas to loaf trays and muffin cases. One of their more unique products is the Splatter Guard. This has been designed to prevent hot oil or sauces ‘spitting’ out of the pan during cooking. It sits on top of the pan during cooking, essentially acting like a lid. Since it has been constructed using silicone it is flexible, non-stick, easy to clean and hygienic.

Other kitchen utensils in their range include Cooks Tongs, Ladles, Cooks Spoons and a Slotted Turner, all of which are constructed using silicone which means they can be used when cooking at high temperatures. These are available in a variety of colours including red, lime and mulberry.

The bakeware products from Zeal include Cake and Muffin Cases, Mini Flan Cases and Loaf Trays. Also constructed from silicone, they are exceedingly flexible, as well as being reusable.

Other Zeal products that we expect will be popular are the Basting Brush and the Patissier Brush. Both of these brushes have silicone bristles, this ensures that they can be used at high temperatures and that the bristles are flexible. This makes both of these brushes ideal for use in their intended tasks.