Wusthof Knives benefit from appearing in Julie & Julia

We have seen an increase in both the number of sales as well as the interest in Wusthof Knives over the past couple of months. Wusthof Knives are always one of our better selling brands. If you have ever owned or even used a Wusthof Knife you will understand why they are so popular, they are one of the best knives on the market. They are exceedingly well constructed which is one of the reasons that they are such a popular choice with both professional chefs and cooking enthusiasts. What we were seeing was a spike in activity on the Wusthof Knives pages of our website, though we were at a loss to explain it! We had seen this with another product recently, the reason for the increased interest in that case was a leading magazine had published a very complimentary review of that product and very kindly linked through to our website in their article. In this instance we could not find any new links or even news about Wusthof Knives on the internet...

Then we took a telephone order from a customer for a Wusthof Knife Block Set - while placing their order they asked if they were used in the film Julie & Julia? This film has already generated an incredible increase in the sales of Le Creuset products, which feature extensively throughout the film, and the same appears to be the case for Wusthof Knives - if only the marketing people from Wusthof had been as on the ball as Le Creuset! Both companies have received tremendous benefits from having their products featured in this film, and as cookware retailers, we've definitely seen an increase in sales.

Hollywood gives Le Creuset free advertising

In the USA the success of the film Julie & Julia has seen a dramatic increase in the sales of Le Creuset cast iron cookware. Le Creuset features extensively in the cookery sequences of the film that is based on the book Mastering the Art of French Cooking by Julia Child, written in 1961. The film tells the story of two woman, these are the Julie and Julia of the title. Meryl Streep plays the role of Julia Child, the author of Mastering the Art of French Cooking while Amy Andrews plays Julie Powell who attempts to cook all the 524 recipes that are contained in the book.

In the film both women when cooking use Le Creuset pots exclusively. This product placement has lead to a major increase in the sales of Le Creuset products in the US. The success of the film has also given the sales of both the book and French cookery classes a major lift.

Many retailers are already re-branding Le Creuset as the Julie & Julia cookware. Advertising from Le Creuset features pictures of the woman using their products in the film. Competitions offer people the opportunity to win tickets for the film or merchandise associated with the film along with the Le Creuset products that feature in the film.

Le Creuset, as a brand has always been one of our best sellers and we expect that this free advertising will make it even more popular. The film is scheduled to be released in the UK on the 11th of September. The products that feature in the film are from the new Le Creuset Stainless Steel range as well as the cerise casserole dish.