Australian’s Women’s Weekly Cookbooks prove to be a surprise success

Last year we expanded the range of Australian’s Women’s Weekly Cookbooks that we stock on our website. Initially we had trialled selling a limited selection of their cookery titles. This was a change in direction for us, before this we had stuck to selling traditional cookware and kitchenware. We are glad that we took advantage of this opportunity, feedback from our customers has shown that this has been a popular decision.

To begin with we only stocked a limited selection of titles from Australian’s Women’s Weekly or AWW as they are sometimes referred to. The popularity of these titles led us to quickly expand the number of titles that we stocked from their extensive range. Perhaps we should not have been so surprised by the success these cookery books have enjoyed. Australian Women’s Weekly or AWW have always been among the best selling cookery books. They have been publishing recipe books now for over 30 years now. In that time they have sold over 70 million books in over 100 countries, their books have also been translated into over a dozen languages.

Every recipe that is contained in their books was originally created in their Test Kitchen. Before it is added to one of their books it has to be tested three times in the Test Kitchen. This is done so that they can ensure that the ingredients and instructions will always produce the best results. After being tested on three separate occasions a recipe receives the Australian Women’s Weekly unique triple tested logo. Every recipe that then makes into one of their recipe books also has a photograph especially commissioned to help illustrate the recipe.

The books are aimed at both people who have very little experience of cooking as well as the more confident home chef. The books have been designed so that on one level they will inspire the reluctant chef into giving the recipes a try while at the same time being of interest to more experienced chefs who can also find recipes that they want to attempt.

We currently stock a wide selection of AWW books, these includes titles such as the Beginners Cooking Class, Foods of the Mediterranean Cookbook, speciality books including Vegetarian Meals in Minutes and the Gluten Free Cooking Mini Book as well as a book dedicated to Cocktails.

Due to the success we had with the Australian Women’s Weekly recipe books we decided to expand the range of cookbook that we stock. More recently we added a wide selection of books from the Quadrille Publishing range. These include books by chefs including Anjum Anand, Gordon Ramsay, Mary Berry and James Martin. In the future when we believe that there are other suitable cookery books that our customers will be interested in we add endeavour to add to these site as well.

Le Creuset and Global Knives Special Offers

We have added new special offers on Le Creuset Kone Kettles and a Global Knives Knife Set to our cookware and kitchenware winter sale. Now when you buy a Black Le Creuset Kone Kettle you will also receive a free a Le Creuset Breakfast Collection Mug. If you buy the Global G-666/KB: 7 Piece Kitchen Knife Gift Case Set you will receive a free MinoSharp Knife Sharpener.

As part of our winter sale we have already discounted Le Creuset Kone Kettles by a staggering 20%. We are now selling all colours of the Kone Kettle for £39.20, this is instead of the normal recommended retail price of £49.00. Now, if you buy the Kone Kettle in black we will also give you a free Le Creuset Breakfast Collection Mug.

The second of the new Special Deals that we are now offering is to give everyone who buys a Global G-666/KB: 7 Piece Gift Case Set a free MinoSharp Knife Sharpener. We have also reduced the price of this Knife Set, it is currently available to buy on our website for £450, that is £112 below its normal recommended retail price.

The Knife set consists of seven individual Global knives, containing the following knives:

• G-2, 20cm cook's knife
• G-4, 18cm oriental cook's knife
• G-21, 16cm boning knife
• GS-5, 14cm vegetable chopper
• GS-9, 8cm tomato knife
• GS-11, 15cm flexible utility knife
• GSF-15, 8cm forged peeling knife

It also comes with a quality presentation case which features the branding specially designed to celebrate the 25th anniversary of Global Knives. The MinoSharp Knife Sharpener was designed specifically for using with Global Knives.

If you visit the Winter Sale page of our website you will find details about the other deals that are currently on offer. These include special offers on an I.O. Shen Knife Set, a Denby Dining Set and a Alessi Kettle. There is also a wide range of other items that have been reduced as part of our cookware and kitchenware winter sale. You might also be interested in our Pan Sets Special Offers or Knife Sets Special Offers pages, both of which contain some fantastic bargains.

There is still time to enter our New Year Prize Draw, you have until midday on the 1st of February to get your entry in. Remember that this month one lucky person will win a Gaggia Classic Espresso Machine, a 5 Hard Anodized Piece Pan set by Circulon 2 and a Judge Sabatier 5 Piece Wooden Knife Block Set. These three items combined are worth £568.95. If you fancy trying your luck you should visit the competition page on our website.

Additional Special Offers added to our Winter Sale

We have added even more Special Offers, bargains and free gifts to our online cookware and kitchenware winter sale. Now if you buy a Denby China Squares 16 Piece Set we will give you a free Denby China medium Serving Dish, or if you buy an Alessi MG32 Cordless Kettle in Black we will give you a free Judge Induction 26cm frying Pan.

Denby Pottery has always been one of our best selling brands, among the different ranges that Denby produce the Denby China range is undoubtedly one of the most popular. The range of products within this range are characterised by the combination of clean, simplistic, contemporary design with an exacting attention to detail. It is china that has been designed specifically for modern life. We decided to take one of the most popular products within this range, the China Squares 16 Piece dining set, which we have already discounted by an incredible £121 and make purchasing this item even more attractive by giving away a free Denby China medium Serving Dish. The normal recommended retail price for this particular Serving Dish is £23.

Another brand that is always one of our most popular is Alessi. It is famous for the iconic designs of its products. We decided to take one of our best selling Alessi products and make purchasing it in our Winter Sale an even more attractive proposition. Now when you buy an Alessi MG32 Cordless Kettle in Black you will also receive free a Judge Induction 26cm Frying Pan which has the normal recommended retail price of £24.

These are the just latest special offers to be added to our Winter Cookware and Kitchenware Sale. We are still offering special offers on a wide variety of products including the I. O. Shen Mastergrade 5 Piece Magnetic Knife Block Set, the Gaggia Classic Coffee Machine and the Robert Welch Signature 4 Piece Knife and Sharpener Set. As well as our Special Offers we have offering some massive discounts on a wide variety of products.

Don’t forget that there is still time to enter our January Free Prize Draw. This month, in a special competition to mark the start of a new year and a new decade we are giving somebody the chance to win a Gaggia Classic Coffee Machine, a Circulon Pan Set and a Judge Knife Set. For more details of this exciting competition you should visit the Competition Page of the Pots and Pans website.

Winter Clearance Deals

The Pots and Pans Winter Sale has started. We have put together a collection of great deals and bargains on a wide range of cookware and kitchenware, all available on our online store. When deciding what we products we would in our sale, we kept thinking we wanted to do something a little bit different this time. We've decided that not only will we discount products, but we will also put together a series of special offers designed to excite our customers. What better way of doing this than giving away free gifts or discount offers on some of our best selling items?

Now, if you buy an I.O. Shen Mastergrade 5 Piece Magnetic Knife Block Set we will also give you a FREE Swift Supreme 3 Piece Pan Set, RRP £118! If you buy a Meyer Circulon 2 Hard Anodized 5 Piece Pan Set you get the opportunity to buy a Le Creuset Kone Kettle at HALF PRICE. If you decide to buy a Gaggia Classic Coffee Machine you will get a Judge Sabatier 5 Piece Wooden Knife Block Set FREE. The Judge Knife Set has a recommended retail price of £64. If you buy a Robert Welch Signature 4 Piece Knife and Sharpener Set you will also get a FREE Le Creuset 21cm Round Dish. This Le Creuset dish has an RRP of £22.

As well as these exciting deals we are also reducing the price on numerous other products. We have collected together a wide selection of these items on the Sales page of our website. You will also find other great deals on the Pan Sets Special Offers page as well as on the Knife Sets Special Offers page of the Pots and Pans website.

We believe that there should be a bargain or a special deal to suit everybody in cookware and kitchenware winter sale.

Knife Set Special Offers

We have decided to run special offers on two of our most popular knife sets, the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set and the Robert Welch Signature 4 Piece Knife and Sharpener Set. I.O Shen Knives and Robert Welch Knives are two of our most popular brands of knives, enjoying popularity with both professional chefs and home enthusiasts. The special offers on both of these knife sets offer a fantastic opportunity to acquire professional standard kitchen knives at a discount price.

Not only are we selling the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set for £199.95, a massive £154 below the recommended retail price, but we are also including a free copy of Jamie Oliver’s Christmas DVD for a limited time. You might have noticed in his recent television series, Jamie’s American Road Trip, that Jamie Oliver uses I.O Shen knives himself.

The I.O Shen magnetic knife block can be used to hold up to 9 knives. It comes with a 105mm Paring Knife, 160mm Sahm Khom Slicer, 210mm Chef's Knife and a 270mm Bread Knife.

The second knife set that we are decided to offer a great deal on is the Robert Welch Signature 4 Piece Knife and Sharpener Set. You can now buy this on our online cookware and kitchenware shop for only £85, which is a saving of £28 on the sets normal price. This set includes an 18cm Cooks Knife, 12cm Cooks Knife, 10cm Vegetable Knife and a hand-held Knife Sharpener.

The Robert Welch company have been manufacturing knives commercially now for over 50 years, it is still a family run business. When designing knives they work closely with professional chefs to ensure that their knives are both comfortable to use as well providing optimum cutting action. The Robert Welch Signature Knife Range won the 2009 Red Dot Award for product design.

New Krups, Circulon, Raymond Blanc by Anolon, Prestige, and Joseph Joseph products now on the website

At Pots and Pans we are continually updating and expanding the products that we sell through our online cookware and kitchenware shop, the latest additions include new products from Raymond Blanc by Anolon, Circulon, Prestige, Krups and Joseph Joseph.

The first of the new additions are two new 5 piece pan sets from Raymond Blanc by Anolon. Both of these pan sets include a milkpan, 16cm, 18cm and 20cm saucepans and a 24cm frying pan or skillet. The first of these pan sets is from the Stainless Steel range. We are currently selling this pan set for £149.99, which is a £95 saving on the recommended retail price. The second pan set is from the Raymond Blanc by Anolon Professional range. This is presently retailing for £125, this is £90 below the usual recommended retail price.

There is also a new 4 piece pan set from Circulon. The Circulon Steel Elite 4 Piece Pan Set includes 16cm, 18cm and 20cm saucepans along with a 20cm skillet or frying pan. This pan set is currently available for £149.99, this is £95 below its recommended retail price.

Other new additions to the website include several new serving dishes by Prestige. These dishes have all been made with double walled insulated stainless steel, this has been used as it enables the dishes to maintain a consistent temperature. The serving dishes are available in different shapes, there is a round serving dish as well as different sized versions of the oval shaped serving dish.

Also new on the website are seven new models of Krups coffee machines. Included among the new machines are three colour variations of the popular Dolce Gusto model, as well as the standard black model there are now Ivory and Red models which are now available on the website. We have also started to stock the Dolce Gusto Circulo model. This machine as the name suggests features an unique circular design that makes it look unlike any other coffee machine currently available. The Dolce Gusto Circulo is more than just a striking looking coffee machine though, it also makes a fantastic cup of coffee.

There has also been a major increase in the range of Joseph Joseph products that we stock. We are now stocking numerous designs of their worktop savers, including the designs based round the inside of fruit. This includes the kiwi, orange, tomato and onion designs. Other new Joseph Joseph products that have been added to the website include a stylish new salad bowl, and an ergonomically designed colander. If you are a fan of Joseph Joseph you will instantly recognise their unique design style in both of these new products. They share a chic modern aesthetic which helps give them the look and feel that is unique to Joseph Joseph products.

Even in the run up to Christmas, the busiest time of the year for an online retailer, we are continuing to expand the ranges that we stock. We are continually on the lookout for new ranges that we believe will add value to our online cookware and kitchenware store. If you believe that there is a range we should be stocking that we currently don’t have let us know and we will see what we can do about adding it.

Zeal Kitchenware now in stock

We have now started stocking Zeal Kitchenware on our online cookware and kitchenware shop. Zeal Kitchenware specialise in producing colourful kitchen tools and bakeware made from silicone. Constructing products with silicone has several advantages. This remarkable material is resistant to high temperatures - safe to use at temperatures up to 315°C / 600°F. Unlike some other materials that are often used in the production of kitchen tools and bakeware, it does not absorb flavours. It is suitable for use in microwaves, the oven and the freezer. Perhaps best of all, it is easy to clean!

Zeal produce a wide range of kitchen utensils and bakeware ranging from tongs and spatulas to loaf trays and muffin cases. One of their more unique products is the Splatter Guard. This has been designed to prevent hot oil or sauces ‘spitting’ out of the pan during cooking. It sits on top of the pan during cooking, essentially acting like a lid. Since it has been constructed using silicone it is flexible, non-stick, easy to clean and hygienic.

Other kitchen utensils in their range include Cooks Tongs, Ladles, Cooks Spoons and a Slotted Turner, all of which are constructed using silicone which means they can be used when cooking at high temperatures. These are available in a variety of colours including red, lime and mulberry.

The bakeware products from Zeal include Cake and Muffin Cases, Mini Flan Cases and Loaf Trays. Also constructed from silicone, they are exceedingly flexible, as well as being reusable.

Other Zeal products that we expect will be popular are the Basting Brush and the Patissier Brush. Both of these brushes have silicone bristles, this ensures that they can be used at high temperatures and that the bristles are flexible. This makes both of these brushes ideal for use in their intended tasks.

New Nordic Ware Cake Pans now in stock.

We have added several new items to the range of Nordic Ware cake pans that we sell on our online cookware shop. We have added several new cake pans, or to call them by their proper name Bundt pans, to the range of Nordic Ware products that we stock. The new designs include a Mini Butterfly Cake Pan, a Caterpillar Cakelette Pan, a Giant Cupcake Pan, the Backyard Bug Pan and the Gift Cakelette Pan.

Bundt pans are used to in order to give cakes or muffins a distinctive shape when you bake them. The new designs from Nordic Ware will certainly help you give your cakes or muffins a unique shape. Perhaps the most unusual of the new designs is the Backyard Bug Pan which can be used to make bug shaped muffins. The pan includes various bug shapes including bees, butterflies, ladybirds and dragon flies.

The Caterpillar Cakelette Pan is another cake pan that features a highly distinctive design. This cake pan allows you to make eight cakelettes which when placed together are in the shape of a large caterpillar. This fun design is ideal for children’s parties.

Another of the new designs, the Gift Cakelette Pan allows you to bake 6 mini cakes which are each in the shape of a gift or a present. The intricate detail which the cake pan enables you to achieve has to be seen to be believed. Each Gift Cake features a ribbon on the top of the gift to complete the design.

Nordic Ware started to manufacture Bundt Pans in 1946. The founder of Nordic Ware H. David Dalquist trademarked the term Bundt Pan in 1950, the trademark is still owned by Nordic Ware. Even though they have produced over 50 million cake pans it is still a family owned business.

The term Bundt originates from the German word bund which means ‘a gathering’. Bundt cakes were originally made for eating at gatherings or parties.

Nordic Ware produces several cake pans that are ideal for people who are looking to bake Christmas themed cakes. They produce one cake pan that bakes a cake in the shape of a Christmas tree, this makes the perfect centrepiece on a table set for a Christmas meal.

Jamie Oliver Electrical Appliances in stock

The new Jamie Oliver Electrical Collection is now in stock on the Pots and Pans online cookware shop. This exciting new range is the result of a collaboration between Jamie Oliver and Tefal. This new collection includes a blender, a food processor and a grill.

The Jamie Oliver Food Processor has been designed to perform a wide variety of tasks, it can be used for grating, slicing, cutting and blending. It comes with a selection of accessories that are easily stored when not in use. When you do wish to use the accessories they can be added or removed easily and quickly.

Capable of blending all types of ingredients the Jamie Oliver Blender is another exciting new product in this range. It can be used to make smoothies, health drinks or crush ice among other uses.

The Jamie Oliver Grill has been designed to make it easy to enjoy healthy eating without having to sacrifice on the taste. It can be used to grill meat, fish or even a complete meal at the one time.

We already stock a large selection of Jamie Oliver Cookware including the Professional Series Stainless Steel pan range, the Professional Series Hard Anodized pan range, the Jamie Oliver At Home Cast Iron pan range, his collection of Kitchen Knives, his Kitchen Tools collection as well as his Flavour Shaker.

All of the different ranges that Jamie Oliver has put his name too have been very popular with our customers. There is always a great deal of demand for the highly innovative Jamie Oliver Flavour Shaker.

Jamie Oliver is obviously concerned about maintaining his good name, he only puts his name to good, quality products. The electrical appliances that will carry his name have been built to the same high standard as the other products that already carry his name. We expect that the new electrical appliances will also prove to be very popular with our customers.

New Alessi, Le Creuset and Ready Steady Cook products added

We are continually adding new products to the Pots and Pans online cookware shop, amongst the latest additions are new products from Le Creuset and Alessi, as well as pan sets from the new Ready Steady Cook branded cookware range.

Le Creuset has always been one of our most popular brands. It is not just their iconic cast iron cookware that is popular with our customers, other ranges such as the Toughened Non-Stick and the re-released 3 Ply Stainless Steel range are also among our best selling ranges. We have recently added several new products from the Le Creuset Toughened Non-Stick range to our online store.

Alessi, as with Le Creuset, is another brand that has achieved iconic status. Their products are famous for their unique and often playful designs. Amongst the new Alessi products we have started to sell is the new Banana King Salt, Pepper and Spice Grinder, featured in the picture. Despite appearances, it is a fully functioning grinder!

You will have seen the television programme, and now you can buy Ready Steady Cook cookware products. We have started stocking Ready Steady Cook branded pan sets on our website, ideal for rustling up a meal after inspiration from an episode of the show.

To see any of these new products you should visit the Pots and Pans website. It is definitely worth checking the website on a regular basis to keep up with all the new additions that we are continually making as well as any sales or special offers that might be available.

Get a free Stainless Steel Rolling Pin when you spend £50 or over.

We have updated the free gift that we are offering for customers who spend £50 or over on our online cookware shop. Now if you spend £50 or over you can get a free Premier Stainless Steel Rolling Pin, the rolling pin has a normal recommended retail price of £6.99. All you need to do to receive your free rolling pin is add it your order as long as your order comes to £50 or over.

On orders of £100 or more we are still giving away a free Maxwell & Williams Elemental Oil Pourer which is worth £11.99. To receive your free Oil Pourer all you need to do is add to your order as long as the value of your order is £100 or over.

These free gifts are only available while stock lasts. We update the orders on a regular basis. Note that there is only one free gift per order.


We are still offering free delivery on orders of £75 or more. The free delivery offer is for Great Britain, there is an equivalent discount for other areas.

Spend £50 or over on an order and get a free gift.

We are still offering customers who spend over £50 on the Pots and Pans online cookware shop a free Recycling Bag Set worth £7.00. Now though if you spend over £100 we are offering customers the opportunity to claim a free Maxwell & Williams Elemental Oil Pourer (pictured) worth £11.99 as their gift. To receive your free gift all you have to do is to add one to your order. The free gifts are only available while stocks last. There is only one free gift per order.

We are also offering free delivery when you spend over £75 on an order.

New Portmeirion ranges and expanded range of Salter Scales added to our cookware shop

We are continuing to expand our online cookware shop, adding new ranges to our collection as well as expanding some of our existing ranges. The latest ranges that we have added are Crazy Daisy Tableware, Juicy Lucy Mugs and Coasters and Pimpernel Placemats. All three of these new ranges are produced by Portmeirion who are renowned in the housewares industry for their high quality and innovative designs.

The first of the new ranges, Crazy Daisy Tableware features distinctive designs which are full of colour. The designs are often described in reviews as being ‘fresh, fun and funky’. The products in this range have been designed to be not only fun but also practical. This Crazy Daisy mug features a modern pastel coloured floral design, perfect for brightening up the breakfast or dining table.

Juicy Lucy are best know for their stationary designs featuring their Juicy Lucy fairy character. They have now expanded this to include mugs and coasters which now also feature the Juicy Lucy fairy designs.

The third of ranges that we have added is Pimpernel Placemats, which is also produced by Portmeirion. The Pimpernel Placemats collection includes a wide variety of designs from which there should be something to suit every table. This collection is not limited to placemats, it also includes mug and coaster sets which feature their unique designs.

As well as adding new ranges to our website we have also expanded the range of Salter Scales that we stock. Salter are without a doubt the UK’s leading brand for domestic scales, they currently have a 40% market share. They produce both mechanical and digital scales.

Raymond Blanc by Anolon

Anolon have re-launched their existing cookware ranges as the Raymond Blanc by Anolon collection. This is not a new relationship between Raymond Blanc and Anolon - previously he had endorsed the Anolon Professional range.

Anolon are widely regarded as being one the industry leaders in the design and development of cookware and kitchen knives. Their cookware products combine quality and style with the overall aim of enabling the home chef to achieve professional results.

Raymond Blanc OBE is one of the most respected and honoured chefs not only in the UK but across Europe. Among his sizeable collection of awards is European Chef of the Year. He has a reputation, as the Good Hotel Guide points out, for “perfection”. The regard with which he is held within the culinary world coupled, with his attention to detail, makes him the ideal partner in the development of new ranges of cookware. Although famous for the use of the finest ingredients in his cooking, he is also fully aware of the importance of the role that equipment plays in cooking. It is for this reason that he was happy to become involved in the redevelopment of the Anolon range and also to give his name to the new ranges produced as a result of this exciting collaboration.

The new Raymond Blanc by Anolon ranges has seen the development of products that encompass all aspects of the cooking process, from pots to non-stick bakeware and from precision knives to essential kitchen tools and gadgets. The new portfolio features three new ranges of pans, Anodized Clad, Professional and Stainless Steel. All of which have been expertly created to ensure that they produce a professional cooking performance. Both sides of the partnership, Raymond Blanc and Anolon have worked hard in striving to reach perfectionism with the new products. All of the pans in the three new Raymond Blanc by Anolon ranges come with a lifetime guarantee.

How do you like your eggs cooked?

We thought we would do something different with this blog posting. We have decided to highlight some of the different 'egg' related products that we sell on our website.
Progressive 5-in-1 Egg Slicer This Egg Slicer will enable you to easily slice, pierce, dice, half or wedge your eggs.
Judge Vista 4 Hole Egg Poacher Ever had problems poaching your eggs? If you have then this could be ideal for you. This gadget will enable you to poach up to 4 eggs at the same time. It has a vented glass lid to enable you to monitor the progress of the eggs during cooking. It is also dishwasher safe.
Alessi Mr Chin Egg Cup Alessi products are famous for the innovative, stylish and often quirky design. This Mr Chin egg cup fits all these criteria. It was designed by Stefano Giovannion and Rumiko Takedo.
Egg Perfect Colour Changing Egg Timer This gadget has been created so that your boiled eggs will turn out how you want every time. It changes colour so that you can see when your eggs are ready. It will let you know when your eggs are soft, medium or hard boiled. It works by sensing the heat and not by measuring time. It can take into account the number of eggs that you are cooking, the amount of eggs and even the altitude at which the eggs are being cooked.
Eddingtons Set of 2 Poach Perfect Silicone Egg Poachers This egg poacher is both fun and practical as well as being easy to use. Its silicone construction makes it exceedingly flexible, this means that all you need to do is turn the mould inside out to remove the egg. It is heat resistant up to 250C as well as being dishwater, microwave and freezer safe. It can if you want also be used for cooking desserts. This gadget was the GOLD Winner in the Cookware and Bakeware category at the 2009 Industry Awards.
Eddingtons Large Egg Spatula This novelty fried egg design spatula is perfect for flipping eggs. Don't be fooled by its fun design, it is exceedingly practical, it's use is not limited to flipping eggs, if you wish you could also use it for turning omelettes and pancakes.
Born to Shop I Love Morning Time for Breakfast Set This breakfast set is the ideal way to brighten up your mornings. As well as the scatter tray and china mug it comes with a I Love Morning Time eggcup.
Master Class Stainless Steel Egg Slicer This egg slicer from Master Class has 8 stainless steel cutting wires designed for specifically slicing eggs perfectly time after time.
Alessi Coccodandy Egg Basket Another product that is easily identifiable as being an Alessi design. Like all Alessi products behind the innovative and stylised design is a product with a practical purpose. In the case of this gadget it is a basket that enables you to boil four eggs simultaneously.
Eddingtons Double Egg Poacher Double Egg Poachers. Hang on the rim or stand on the bottom of the pan. Non-stick peel. Designed to make it easy to poach two eggs simultaneously. It has been designed so that it will either hang on the rim of a pan or sit on the bottom of a pan.
Progressive Non-Stick Triple Egg Poacher This gadget has been designed to enable you to poach three eggs simultaneously, also guarantees that your poached eggs out with a consistent neat shape.
Kitchen Craft Stainless Steel Egg Rings Set These simple stainless steel rings have been designed to ensure that your fried eggs always turn out neatly with a consistent shape.

Do you have a favourite or do you have any experience of using any of the above products? Did any of the gadgets designed for poaching an egg enable you to make the 'perfect' poached egg. Let us know what you think of them.

The new Jamie Oliver series

Last night I saw the trailer for the new Jamie Oliver series, Jamie’s American Road Trip. The show features as the name suggests Jamie Oliver travelling and cooking in the US. The advert for the show has him dressed up as all six characters from the Village People. If you are too young or just not familiar with the Village People it would not be an understatement to say that they did not dress conservatively. I will leave it you to Google them if you are that interested in how they looked. It is good to see that Jamie Oliver can still laugh at himself.

I don’t know if the Americans will take to Jamie’s personality. Besides filming this show he has also spent a considerable amount of time over the ‘pond’ working on building the ‘Jamie Oliver’ brand.

In this country he is almost as well known for his campaign to improve school dinners, change unhealthy diets and cooking habits as he is as a chef. To some extent he was fortunate in that his ‘rise’ corresponded with people becoming more conscious about their food, the so called rise of the ‘foodie’. This was the time when chefs became media personalities, one newspaper even making the claim that “cooking was the new rock ‘n’ roll”.

It is interesting as a cookware retailer to see the effect a chef having a new television series can have on the particular chefs own cookware ranges. Although there have only been adverts for the new show so far we have already noticed an increase in activity on the Jamie Oliver Cookware pages of our website. This has helped raise the profiles the two ranges that he launched last month, the Jamie Oliver Knife Range and the Jamie Oliver Tools Range. There has definitely been an increased interest in Jamie Oliver branded cookware, as well as an increase in sales. This proves that Jamie Oliver still has the ability to inspire people to be more adventurous in their cooking, which has got be a good thing?