Friday 30 April 2010

TV and Cookware

Raymond Blanc by AnolonOne thing I’ve never understood…. how do TV chefs influence the general public so much with the gadgets and pots and pans that they use? Take Delia Smith for example, our sales of the Kenwood CH180 Mini Choppers went through the roof when she used it once on a show. Simple Suppers love their Le Creuset items, as does Hugh Fearnley-Whittingstall, and he also has his KitchenAid Blender on hand. Raymond Blanc has his own line of cookware (even if on TV he dissed his own whisk when it wouldn’t sit across the pan, then realised it was his own brand!). Something for the Weekend have shelves filled with gadgets that I’ve never seen them use, such as the Henckels Twin Pollux knife stand, however the Great British Menu competitors seem to like (and use) their Henckels Twin Cuisine Oval Knife Blocks, and I’ve seen them using Circulon (my favorite pan by far) on the show. Jamie Oliver has his own brand of pans, tools, knives and small electricals, which sell very, very well. James Martin cannot be far behind him – his range includes collaborations with Denby, the famous tableware manufacturer. Is it the chef name that does it? The fact the chef has used it? Or the quality of the items? I’m never too sure what leads the purchase...

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