Australian’s Women’s Weekly Cookbooks prove to be a surprise success

Last year we expanded the range of Australian’s Women’s Weekly Cookbooks that we stock on our website. Initially we had trialled selling a limited selection of their cookery titles. This was a change in direction for us, before this we had stuck to selling traditional cookware and kitchenware. We are glad that we took advantage of this opportunity, feedback from our customers has shown that this has been a popular decision.

To begin with we only stocked a limited selection of titles from Australian’s Women’s Weekly or AWW as they are sometimes referred to. The popularity of these titles led us to quickly expand the number of titles that we stocked from their extensive range. Perhaps we should not have been so surprised by the success these cookery books have enjoyed. Australian Women’s Weekly or AWW have always been among the best selling cookery books. They have been publishing recipe books now for over 30 years now. In that time they have sold over 70 million books in over 100 countries, their books have also been translated into over a dozen languages.

Every recipe that is contained in their books was originally created in their Test Kitchen. Before it is added to one of their books it has to be tested three times in the Test Kitchen. This is done so that they can ensure that the ingredients and instructions will always produce the best results. After being tested on three separate occasions a recipe receives the Australian Women’s Weekly unique triple tested logo. Every recipe that then makes into one of their recipe books also has a photograph especially commissioned to help illustrate the recipe.

The books are aimed at both people who have very little experience of cooking as well as the more confident home chef. The books have been designed so that on one level they will inspire the reluctant chef into giving the recipes a try while at the same time being of interest to more experienced chefs who can also find recipes that they want to attempt.

We currently stock a wide selection of AWW books, these includes titles such as the Beginners Cooking Class, Foods of the Mediterranean Cookbook, speciality books including Vegetarian Meals in Minutes and the Gluten Free Cooking Mini Book as well as a book dedicated to Cocktails.

Due to the success we had with the Australian Women’s Weekly recipe books we decided to expand the range of cookbook that we stock. More recently we added a wide selection of books from the Quadrille Publishing range. These include books by chefs including Anjum Anand, Gordon Ramsay, Mary Berry and James Martin. In the future when we believe that there are other suitable cookery books that our customers will be interested in we add endeavour to add to these site as well.